According to a Salesforce report, only 24% of Sales Reps are completely confident in their ability to book meetings and close deals. This is not an encouraging statistic, but you can dramatically improve it by creating a sales playbook, standardizing a lead generation process and using the right tools.
We understand your company and the products/services you offer, the problems you solve, and the value you deliver. We assess your existing processes, messaging, who your competitors are, what your competitive advantage is, and what the reason for your existence is. We understand the industry you operate in and the projected trends for this industry.
Based on our understanding of your offerings and goals, we start outlining the process. This includes a clear definition of your ideal customer profile, the decision-makers and influencers you need to be aware of and their individual pain points, the development of multi-channel cadences and messages through email, cold call, and LinkedIn, and the decision of what tools and databases you need to be using to help you achieve your goals. Finally, we will also define a lead nurturing plan to ensure your B2B strategy enables you to be top-of-mind for all your prospects.