aboutMe360

AboutMe360 was a new company that developed an innovative app that rates individuals based on various parameters, providing a 360 degree appraisal of an individual.

With no existing customers, AboutMe360 approached Leadle Consulting for assistance in validating their offerings and buyer persona through outbound efforts. The initial target industries included BFSI, IT, KPO, BPO, Education, and the buyer personas were CXOs, HRs of POSH/MeToo Committee Heads, and non-recruitment HR Leads.

Leadle Consulting deployed various strategies to validate AboutMe360's app offerings, such as A/B testing variants with POSH specific invites vs. employee performance related messaging, reaching out to POSH groups, and a discovery approach to  establish Founder to Founder connections. Through these outbound efforts, AboutME360 founders were connected with more than 1000 industry experts. The findings presented showed that mid-management HR roles were more receptive, and that the  IT, BFSI segments were ideal target industries for their product.

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Additionally, their 360 degree appraisal use case was found to have better reception than their POSH use case. Leadle Consulting had advised AboutMe360 to target HR agencies, internet companies, and their ideal target industries with a focus on performance appraisal of employees, and how the application helps HR professionals in qualifying candidates during the interview process based on the ratings from the app.

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The partnership between AboutMe360 and Leadle Consulting was successful, with Leadle Consulting providing valuable insights and strategies that enabled AboutMe360 to reach their target market, generate leads, and receive valuable feedback from industry experts, with which they refined their ICP and PMF.