Adquick

AdQuick.com is a leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. They enable data-led OOH media planning powered by robust datasets and proprietary tools, facilitate fast and efficient campaign execution, and provide accurate measurement across every brand objective and campaign KPI.

AdQuick was doing incredibly well in the US market. They decided it was time to grow out of working nationally and wanted to expand to global markets-specifically Canada, Australia and the UK. The management team first wanted to understand where they stand among their target mix and then proceed to validate their service in the market. This helps them tap into the right target audience before selling. They wanted Leadle’s help in market research for Canadian, Australian and UK markets and to generate qualified leads to set up meetings that ultimately convert into potential clients.

Leadle deployed a 3 channel lead generation campaign that included Email, LinkedIn and Cold Calling. The goal was to expand and validate their platform in the Australian and UK markets.

We started off by identifying their ideal customer profile and buyer persona. The Leadle team then:

1. Conducted account based marketing research and came up with a highly customized and relevant outreach
2. Developed and established assumptions critical to test and validate before entering into the new markets
3. Revised the target mix and identified and sourced ideal customer discussions exclusively with C-suit executives.
4. Targeted companies above 10 million to 1 billion in revenue

During the 30 week campaign runtime, Leadle delivered 102 leads and 43 meetings- 2x the expected volume of outcomes.

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