GTM for an out-of-home (OOH) advertising platform
AdQuick was doing incredibly well in the US market. They decided it was time to grow out of working nationally and wanted to expand to global markets-specifically Canada, Australia and the UK. The management team first wanted to understand where they stand among their target mix and then proceed to validate their service in the market. This helps them tap into the right target audience before selling. They wanted Leadle’s help in market research for Canadian, Australian and UK markets and to generate qualified leads to set up meetings that ultimately convert into potential clients.
Leadle deployed a 3 channel lead generation campaign that included Email, LinkedIn and Cold Calling. The goal was to expand and validate their platform in the Australian and UK markets.
We started off by identifying their ideal customer profile and buyer persona. The Leadle team then:
During the 30 week campaign runtime, Leadle delivered 102 leads and 43 meetings- 2x the expected volume of outcomes.