Our client is a web-based platform that enables businesses to take meaningful steps in reducing their carbon emissions and optimizing their Net Zero journey.
Industry
SaaS
Segments
Enterprise
Target Markets
India
KSA
Challenge
Their main challenges were:
Identifying direct and indirect ICPs: Many companies lacked a dedicated role for sustainability reporting, making it harder to convey the scope and importance of their sustainability issues.
Educating prospects: Some ICPs needed foundational knowledge on sustainability before they could fully understand the challenges they faced and how the client’s solutions could address them.
solution & results
Solutions:
We identified ICPs and mapped the value proposition matrix for each ICP
Mapped the KPAs of the prospects (carbon tracking/emission reporting/ESG reporting) with the client’s value propositions (automated carbon tracking/sustainability co-pilot/emission reduction)
Identified intent signals and set up a 3 channel personalized outreach campaign on Email, LinkedIn and Cold Calling.
Based on our interactions with prospects, we tweaked our outreach and positioning
Results:
We helped our client successfully set 49 meetings within just 216 days, significantly accelerating their market penetration
Our targeted lead generation strategy not only increased their client base but also enhanced trust within their target markets, achieving a client to meeting ratio of 74%
We set out to achieve 8-16 discovery meetings by reaching out to a maximum of 2000 prospects from 750-1000 accounts in the pilot period. Our team ended up achieving 14 fulfilled meetings. (49 meetings till date)
