HTS

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Bootstrapped

India

Outbound OS

Created outbound demand in a low-intent market

Used education-led messaging to create real estate SaaS conversations in India.

the starting point

Real estate buyers were not actively looking for a solution.
The product needed awareness before sales conversations.
Brand presence had to be strengthened in the target market.

what we did

Segmented decision-makers by role.
Built education-first outreach.
Used exploratory messaging instead of hard selling.
Combined LinkedIn and Email nurture.
Refined content based on engagement patterns.

outcomes

Meeting Target

18 mtgs

Campaign run

90 days

Reply rate

500 replies

Pipeline built

25 leads

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