Labyrinth

Labyrinth, a leading AI and Machine Learning company, excels in building powerful proprietary technology to enhance customer experiences. With expertise in machine learning, system design, and data science, Labyrinth has become a force in solving some of the most complex customer experience problems for its partners.

The client faced a multifaceted challenge in expanding its market reach. They wanted to explore sales opportunities across various competitive markets, including the US, Europe, and Southeast Asia (SEA). This required a nuanced understanding of each market’s unique dynamics and customer preferences. Labyrinth needed to identify the right channels and develop strategies that would resonate with diverse customer bases in these regions. 

The task was to not only penetrate these markets but also to establish a strong foothold by effectively communicating the value proposition of their offering.

To address these challenges, Labyrinth collaborated with Leadle and embarked on a dual-channel appointment setting campaign using Email and LinkedIn. Industries included were Fashion/Apparel, Retail/Consumer Goods/Supermarkets, Internet (eCommerce), and marketplaces like Flipkart/Amazon, Sports, and Computer Software. The initiative began with a focus on the USA and SEA markets, later incorporating the European market based on early insights. The campaign revealed greater traction in the SEA market, in contrast to the USA.

Based on these learnings, the Leadle team:

• Adjusted the Ideal Customer Profile (ICP) to better align with the US market, based on the insights and response patterns observed.
• Implemented a consultative approach to help prospects identify challenges in initiating ML functionalities with Proof of Concept (POC).

Leadle’s intervention led to the first closure in the US market within 86 days of the campaign's pilot phase, with a deal size of $90,000 to $125,000. In addition, the campaign resulted in over 45 leads, 15+ meetings, and 3 to 5 POCs.