Lumberfi

construction

Series A

USA

Outbound OS

Validated messaging in a resistant construction market

Used persona-led exploratory outreach to drive traction for construction workforce software.

the starting point

Buyers used siloed payroll systems.
Some had invested heavily in similar tools and resisted switching.
Large-team product adoption was a major concern.

what we did

Tested exploratory messaging instead of hard selling.
Split sequences for VP-level and mid-management buyers.
Framed VPs around operational and financial pain.
Framed HR and payroll around unified platform and time savings.
Identified stronger traction by geography and staffing model.

outcomes

Meeting Target

18 mtgs

Campaign run

180 days

Reply rate

2 seqs

Pipeline built

Geo fit

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