Multi-channel appointment setting for a USA based Salesforce partner
Minuscule Technologies is a reputed Salesforce-certified solution provider based in the US. Guided by fundamental values of passion, excellence, and customer-centricity, the organization collaborates with businesses to deliver cutting-edge IT solutions through technological advancements and innovative strategies.
Minuscule Technologies aimed to diversify its user base within the US market, which had been confined to the healthcare and BFSI sectors. Their primary focus centered around tackling challenges related to low user adoption, attributed to the complexity of Salesforce, and optimizing licensing costs for their customers. Prior to its partnership with Leadle, the company lacked experience in running outbound campaigns. The absence of data to measure the market response to their services posed an additional challenge.
Starting from February 2022, at the beginning of our partnership, we took on the responsibility of identifying and segmenting the target audience. This exercise proved to be instrumental in gaining a comprehensive understanding of the demographics and preferences of potential customers. Armed with this knowledge, Leadle devised effective strategies for reaching and engaging with the company’s audience in a more targeted manner.
Leadle executed a comprehensive multi-channel campaign encompassing Email, LinkedIn, and Calls, with a focus on B2B tech, manufacturing, hospital & healthcare, and edtech companies in the US. The primary objective was to validate their targeting and communication strategies, laying the groundwork for expanding into diverse markets and geographies.
The key methodologies employed by Leadle included:
Thanks to our strategic efforts, Leadle effectively reached out to more than 22,000 prospects using LinkedIn, Email, and Phone campaigns. Additionally, the expansion of target markets, especially manufacturing, resulted in 8 successful meetings in just one month and the largest deal closure the company had ever experienced. Since partnering with Leadle, the company has achieved 4 successful deal closures.
The methodologies employed by Leadle proved highly effective for Minuscule Technologies, resulting in a significant increase in revenue and overall business growth. The company is now establishing an in-house outbound team and is in discussions with Leadle to provide training and support. They have also expanded operations to the MENA, US, and Indian markets.