QShala

QShala, a Zerodha-funded start-up, has been partnering with companies of all sizes for ten years to create a healthy work environment through fun and engaging experiences, both virtual and offline. 

With a good market presence, they were facing a challenge with streamlining their marketing efforts and generating repeatable lead numbers month on month.

To solve this challenge, they partnered with Leadle Consulting, who initially received multiple industries to target, including computer software, fintech, information technology, and law firms and were open to expanding further. Additionally, QShala had provided a broad employee range of less than 500 initially.

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However, after strategizing, executing and analyzing their outbound campaign, Leadle identified that the IT sector would be the best fit for QShala's offering. Leadle also found that the most significant traction in terms of calls scheduled with companies was for those with 200-500 employees.

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QShala’s buyer persona that ranged from Owner/Founder/Co-Founder to all levels of HR was analyzed in the campaign and identified that users such as managers and heads have an excellent average connection rate of 37.68%, with an average response rate of 8.5%. As a result, Leadle recommended that QShala's outbound efforts should focus primarily on these individuals  for repeatable lead numbers, thereby refining their ICP.

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Based on observations from the campaign, QShala was also recommended to add cold calling to their internal campaign to have engaging conversations with prospects and book meetings.

QShala implemented the recommendations from the campaign to improve their internal marketing efforts and realized the significance of executing targeted outbound campaigns.