Growth depended on SAP and Workday partner-led inbound.
Previous outbound attempts did not convert.
HubSpot was used only for landing pages and manual deal records.
Event follow-ups had no structured conversion process.
RAC and RAT needed one connected revenue system.
Signal-to-Motion ABM framework with separate scoring models for RAC and RAT.
Built separate HubSpot pipelines for RAC and RAT.
Defined lifecycle stages, ownership rules, SLAs, and routing logic.
Set up Clay account scoring using HRIS, leadership, hiring, and transformation signals.
Built chatbot flows, inbound sequences, outbound cadences, and Google Chat alerts.
Created dashboards for email, LinkedIn, replies, activity, and engagement.
