The objective of their engagement with Leadle Consulting was twinfold — to set up a lead generation process in the Indian market and a GTM process in the US market.
Industry
SaaS
Segments
SMB
Mid-market
Enterprise
Target Markets
India
USA
Challenge
Being a new entrant, it was difficult to establish themselves as an end-to-end champion tracking tool in the US market with no proper validation.
Market penetration — Being an one of its kind platform, they found it difficult to run “stranger” outbound campaigns in the Indian market.
solution & results
Solutions:
Initially, for the first 3 months, we conducted exploratory research in the US to validate the use cases and achieve PMF.
Once we achieved PMF, we implemented a cohort-based campaign in the US to personalize offerings and boost lead generation.
Mapped the KPAs of the prospects (TAM exhaustion/pipeline quality) with the client’s value propositions (Advocate reengagement/Personalized outreach)
The client’s platform had good PMF in the Indian market and we ran outbound campaigns (Email, LinkedIn and Cold Calling) based on 3+ intent signals.
Results:
In the US, signal-based outreach worked very well and we helped our client successfully set 26 meetings in 146 days.
We set out to achieve 15 discovery meetings by reaching out to a maximum of 2000 prospects from 1000 accounts in the pilot period. We have achieved 27 meetings till date.
