From zero outbound infrastructure to booked meetings in 14 days.
LinkedIn, email, and warm calling infrastructure configured, integrated, and live with ICP segmentation, persona-specific messaging, and automated reporting.
the starting point
No outbound infrastructure — growth was entirely product-led and referral-based.
No defined ICP or persona segmentation for outreach.
Sales collateral was missing — no deck, no landing pages, no architecture explainer.
No CRM or structured lead tracking system in place.
No warm calling capability or dedicated phone infrastructure.
Initial broad targeting (sales/managers) didn't land — technical buyers couldn't be reached.
what we did
Configured 2 LinkedIn Premium profiles with automated sequences and connection workflows.
Set up secondary email domains and inboxes for deliverability scaling and sender reputation.
Created role-specific messaging frameworks — C-level pitched on revenue/cost, VP-level on metrics/time savings.
Set up Clay for account enrichment, list building, and cohort generation.
Built Slack-based collaboration with a dedicated automated notifications channel to separate signal from noise.
Configured campaign reporting: weekly metric updates on volume, responses, and meetings.
outcomes
Forecast accuracy
~80%
HubSpot adoption
Custom stack
Manual reporting
~80% reduced
Tool cost saved
~45 days
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