Lead Generation service for Digital Certificate & Digital Badge Issuance Platform
Truscholar is an EdTech platform working in the Digital Credentials, Certificates & Badges space. The platform is backed by blockchain technology issuing secured infrastructure to institutes, universities, and corporations.
As a new-age Edtech platform and a pioneer in the Digital credentials space, Truscholar wanted to disrupt the way educational institutions issue certificates. The main source of their business was referrals and feet on the street. The Truscholar team wanted to explore additional sales opportunities through Leadle’s lead generation services by setting up an outbound revenue channel.
Leadle put in place a specialized team that ran a LinkedIn-only lead generation campaign.
During the engagement, the team targeted heads of institutions, and mid-level management positions and observed a 2X call conversion rate. Furthermore, the team achieved 211 leads with a 37% conversion rate in meetings booked.
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