Vegam
Outbound OS

Validated channels and personas in US manufacturing

Identified the verticals, roles, and message framing that produced real buyer engagement.
the starting point
  • Entering the US without prior outbound motion.
  • Senior personas showed low early traction.
  • Needed to learn which roles, industries, and channels worked.
what we did
  • Tested LinkedIn, Email, and cold calling.
  • Targeted manufacturing verticals and operations personas.
  • Shifted to LinkedIn-only after early channel data.
  • Focused on exploratory conversations.
  • Identified Chemical and Food & Beverage as strongest-fit verticals.
outcomes
Meeting Target
21 leads
Campaign run
90 days
Reply rate
675 replies
Pipeline built
LI won

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