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Validated channels and personas in US manufacturing
Identified the verticals, roles, and message framing that produced real buyer engagement.
the starting point
Entering the US without prior outbound motion.
Senior personas showed low early traction.
Needed to learn which roles, industries, and channels worked.
what we did
Tested LinkedIn, Email, and cold calling.
Targeted manufacturing verticals and operations personas.
Shifted to LinkedIn-only after early channel data.
Focused on exploratory conversations.
Identified Chemical and Food & Beverage as strongest-fit verticals.
outcomes
Meeting Target
21 leads
Campaign run
90 days
Reply rate
675 replies
Pipeline built
LI won
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