Turned zero outbound infrastructure into a signal-qualified LinkedIn engine in 2 weeks.
Defined ICP, built Clay enrichment architecture, qualification funnel, sequence framework, and LinkedIn execution layer.
the starting point
No data layer, no qualification logic, no way to identify accounts in a buying window.
Revenue was used as a proxy filter - cutting qualified accounts without adding signal quality.
LinkedIn outreach had no enrichment layer connected to it.
No sequences, no scoring logic, no execution framework in place.
what we did
Defined ICP, buyer personas, and role-level targeting across D2C e-commerce verticals.
Built a four-stage Clay qualification funnel from a 12,300-account universe - D2C storefront check, traffic filter (50K+ visits), role keyword match, and deduplication.
Configured SEMrush enrichment integration within Clay.
Added website visitor signal layer to increase outreach relevance and sequence personalisation.
Designed four LinkedIn sequence variants with distinct targeting logic, connection messaging, and post-connect templates.
outcomes
Forecast accuracy
55% fcst
HubSpot adoption
70% CRM
Manual reporting
60% saved
Tool cost saved
12 days
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