aboutMe360

SaaS

Bootstrapped

India

Founder on Call

Validated ICP and positioning for 360 appraisal

Helped AboutMe360 identify best-fit industries, personas, and use cases through outbound.

the starting point

No existing customers.
Multiple unvalidated buyer personas and industries.
Needed PMF validation through outbound feedback.

what we did

Tested POSH messaging against performance appraisal positioning.
Reached POSH groups and HR communities.
Used founder-to-founder discovery connections.
Identified mid-management HR as more receptive.
Validated IT and BFSI as strongest-fit industries.

outcomes

Wedge personas defined

19 mtgs

Assumptions stated

150 days

Validation cadence

80 leads

Test plan delivered

Appraisal

Have a similar challenge?

30 minutes with a founder. Let's see if we can help.

Start a conversation →See other case studies →