Avaniko

IT Services & Consulting

Bootstrapped

India

Outbound OS

Built a fully in-house outbound engine from scratch

Designed a scalable outbound system the internal team could own and run independently.

the starting point

The client wanted to move beyond referrals and inbound.
They did not want a large SDR team.
They wanted a system they could run without agency dependency.

what we did

Built a connected workflow across Clay, Instantly, and HeyReach.
Created three high-intent ICP cohorts.
Designed automated list pulls and signal-triggered outreach.
Added role-based personalization and buying-circle mapping.
Documented SOPs for full internal ownership.

outcomes

Meeting Target

3 ICPs

Campaign run

Full OS

Reply rate

SOPs done

Pipeline built

In-house

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