Bengeo

B2B SaaS

Pre-seed

USA

Founder on Call

Validated PMF and market gaps in the US

Tested ICP and positioning for a cashback platform through discovery-led outreach.

the starting point

Needed to validate product-market fit in the US.
ICP assumptions were untested in a competitive market.
The team needed direct feedback from potential buyers and partners.

what we did

Targeted D2C startups across the US and Canada.
Tested interviews, discovery calls, and sales-led messaging.
Split personalization into four message groups.
Compared LinkedIn and Email response patterns.
Used feedback to surface ICP and positioning gaps.

outcomes

Wedge personas defined

5+ insights

Assumptions stated

3 tests

Validation cadence

96 days

Test plan delivered

Achieving MVP

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