BL Graphene

Manufacturing

Seed

India

Outbound OS

Built predictable pipeline beyond referrals

Generated high-intent conversations for a graphene materials company across R&D and operations buyers.

the starting point

Leads came mainly from referrals and word of mouth.
Referrals were not enough to explore new markets.
The client needed access to decision-makers outside their network.

what we did

Identified influential roles inside target companies.
Focused outreach on R&D heads, CEOs, and operations heads.
Addressed skepticism by meeting information needs.
Used outbound discovery to uncover new use cases.
Built a reliable pipeline beyond referrals.

outcomes

Meeting Target

17 mtgs

Campaign run

90 days

Reply rate

24 leads

Pipeline built

New uses

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