Business Transformation Client

To build the entire outbound OS from scratch, but in a way their internal team could own and operate.

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A. A Complete Outbound Operating System

We deployed a full, connected workflow across tools:

• Clay → enrichment, signals, ICP filters.
• Instantly → email outreach.
• HeyReach → LinkedIn workflows.

Everything ran inside a unified pipeline with minimal manual work.

B. Three High-Intent, High-Quality Cohorts

Outbound fails when segmentation is vague.
So we built cohorts based on clear pains + measurable buying signals:

1. Companies growing 20%+
   → Indicator of upcoming transformation needs.
2. Companies using ECI e-Automate
   → Pulled via HG Insights; mapped tightly to Avaniko’s value prop.
3. Retail brands with 10+ physical stores
   → Clear trigger for multi-location process digitization.

This gave the client message routes that aligned with real triggers, not assumptions.

C. A System Designed for Internal Scaling

We set them up with:

• Automated list pulls.
• Signal-triggered outreach flows.
• Role-based personalization.
• Buying-circle mapping.
• SOPs for every step (so the team can own the system end-to-end).

The goal wasn’t to run outbound for them, it was to give them a machine they could operate confidently.

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Results:

They now run a fully internal outbound engine that:

• scales with volume.
• needs minimal manual effort.
• stays consistent week after week.
• gives them predictable pipeline without external dependency.