Efficient Capital Labs

FinTech

Series A

Global

Founder on Call

240% of pilot meeting targets achieved

Validated ICP assumptions and built an ABSD motion for a niche SaaS financing company.

the starting point

TAM was extremely niche: SaaS companies in the US-India corridor.
Buyer assumptions and value proposition needed validation.
Revenue data from databases was unreliable for targeting.

what we did

Ran Email, LinkedIn, and cold calling.
Tested three critical GTM assumptions.
Shifted targeting toward founders and co-founders.
Used discovery-led messaging.
Moved into ABSD after pilot success.

outcomes

Wedge personas defined

109 mtgs

Assumptions stated

240% hit

Validation cadence

250 days

Test plan delivered

83 ABSD

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