Element5

Health Tech

Series B

USA

Outbound OS

Improved outbound efficiency in a new healthcare market

Replaced high-volume outreach with account-based LinkedIn and Email for healthcare GTM.

the starting point

The client had reached 20,000 prospects and got only 10 meetings.
Needed to enter Home Health and Hospice in the US.
High-volume email had underperformed.

what we did

Shifted to a 2-channel sprint using Email and LinkedIn.
Used an account-based targeting approach.
Focused on fewer, more relevant prospects.
Tailored messaging for Home Health and Hospice.
Protected market accounts from volume-heavy outreach.

outcomes

Meeting Target

21% conv

Campaign run

110 days

Reply rate

97 replies

Pipeline built

20 leads

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