The client is a trusted global payment solution, offering secure online and international payments.
→ Small TAM.
→ No direct filters or signals available. So, not easily identifiable.
→ A classic needle-in-a-haystack problem.
📍Instead of chasing scale, we focused on precision. We built a custom TAM by triangulating signals like:
→ Hiring across cross-border functions (Ops, Finance, International Sales)
→ Multiple director-level LinkedIn profiles tied to different legal entities
→ Past funding + export/import data
📍We designed a lead scoring model to narrow it down even further - only companies that showed real intent made the cut.
📍Crafted personalized outbound messaging tied to global growth goals - not generic pitches
Results:
We set out to achieve 12-15 discovery meetings by reaching out to a maximum of 1500 prospects and our team achieved 13 SQL level meetings in the pilot period.