GTM for Universal identity solution start up
Global ID offers you an integrated data solution to organize, understand and empower your business leaders to be insightful and solve data problems with confidence, speed, and accuracy.
Global ID, being an entirely new product, sought to identify how to break into North America. They wanted to validate their value proposition and see how they can present themselves with a differentiated value in a relatively competitive and dynamic market.
Leadle decided to deploy and execute a GTM strategy as well as product market fit strategy that targets the US and Canadian markets throughout 3 phases, comprising of PMF validation, customer discovery and lead generation. Leadle then executed a scalable approach that started securing meetings with industry leaders within the ICP.
During the customer discovery phase the PMF was tested to determine industries, companies and audiences that were a best fit for Global ID and then the messaging and content positioning were tailored to address pain points of specific industries and industry leaders accordingly.
By phase 3, the lead response rate and the conversion rate of meetings increased significantly. The team was able to get 48 leads with 18 calls in the US and Canada.