Infrovate

IoT Solutions

Bootstrapped

KSA

Outbound OS

Validated demand for custom real estate systems

Used persona-led and region-specific outreach to generate traction with developers.

the starting point

One generic message was used across very different buyer roles.
Sales, finance, and leadership teams cared about different outcomes.
India and Middle East focus was unclear.

what we did

Structured campaigns around geography, persona, and problem.
Prioritized India with UAE as secondary market.
Split messaging for sales, finance, and leadership personas.
Positioned customization and modernization over replacement.
Validated demand across India and GCC.

outcomes

Meeting Target

27 mtgs

Campaign run

180 days

Reply rate

980 replies

Pipeline built

41 leads

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