GTM for surgical planning and data visualisation solutions
Innersight labs is involved in converting standard CT and MRI scans into interactive virtual 3D models to assist surgical teams with making the best clinical decisions possible. The ISL team realized that their product was a game changer and recognized the need to expand into other markets all over the world.
ISL, after seeing tremendous success in the UK with their game changing campaign, wanted to enter the Indian market. Being an early stage startup, ISL partnered with Leadle to validate their expansion strategy to enter their target market, India.
Leadle deployed an extensive 3 channel lead generation campaign consisting of Email, Cold call and LinkedIn messaging. We targeted pertinent industries including hospitals and surgeons specializing in lungs, liver, kidney, Standalone Radiology Centers & CT Scan centers. During the engagement the Leadle team reached out to 500+ prospects with a reply rate of 12.5% and converted about 54 leads with over 21 meetings.