Kanlet

SaaS

Seed

India

USA

Outbound OS

Validated PMF and scaled outbound across India and US

Combined exploratory GTM research and signal-based outreach for a category-creating SaaS platform.

the starting point

New entrant in champion tracking.
Needed US PMF validation and India lead generation.
Market penetration was difficult for a new category.

what we did

Ran exploratory US research for three months.
Mapped prospect KPAs to value propositions.
Built cohort-based campaigns after PMF validation.
Used 3+ intent signals in India.
Scaled signal-based outreach in the US.

outcomes

Meeting Target

78 mtgs

Campaign run

300 days

Reply rate

231 leads

Pipeline built

US PMF

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