MyDocSy

Health Tech

Bootstrapped

India

Founder on Call

Validated demand for workplace mental wellness

Repositioned mental wellness around productivity and revenue impact across India and GCC.

the starting point

Running first stranger outbound.
HR leaders understood the need but often lacked budget authority.
Needed to involve managers and revenue leaders in the buying case.

what we did

Reframed messaging around burnout and productivity.
Tested founders, HR, BFSI, IT, and GPTW-certified companies.
Used LinkedIn and calling based on persona response.
Focused on revenue teams where stress and budget alignment were stronger.
Adjusted targeting by market and channel signals.

outcomes

Wedge personas defined

19 mtgs

Assumptions stated

90 days

Validation cadence

46 leads

Test plan delivered

15 LI mtgs

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