ProCFO

FinTech

Bootstrapped

India

Outbound OS

Cracked a hard-to-identify TAM in payments

Built a signal-led targeting model for cross-border payment buyers in India.

the starting point

TAM was small and difficult to identify.
No direct filters or buying signals were available.
The market required precision over volume.

what we did

Built a custom TAM using cross-border hiring, legal entity, funding, and trade signals.
Designed a lead scoring model.
Prioritized companies with real international growth intent.
Personalized messaging around global expansion goals.
Focused outreach on SQL-level conversations.

outcomes

Meeting Target

13 SQL mtgs

Campaign run

90 days

Reply rate

55 leads

Pipeline built

TAM built

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