Proshort

SaaS

Seed

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Founder on Call

Validated outbound demand across India and the US

Helped a conversation intelligence platform identify ICPs and refine positioning.

the starting point

No validated GTM motion in India or the US.
Entering highly competitive conversation intelligence markets.
Needed clarity on ICP and message-market fit.

what we did

Ran a 3-channel outbound campaign.
Used signals like SDR hiring, Gong usage, RevOps roles, and Salesforce usage.
Conducted exploratory outreach in the US.
Refined messaging using market feedback.
Built early GTM learnings for expansion.

outcomes

Wedge personas defined

15 mtgs

Assumptions stated

86 days

Validation cadence

3+ signals

Test plan delivered

US PMF

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