ProtonTech

Digital Transformation

Bootstrapped

India

Outbound OS

Built enterprise outbound traction in staffing

Used trigger-based outreach and persona-led targeting to drive enterprise hiring conversations.

the starting point

Low reply rates.
Wrong personas were entering the funnel.
Outbound did not reflect buyer readiness.

what we did

Defined ICP and buyer personas.
Built tailored Email and LinkedIn cadences.
Used live market signals like hiring, funding, and project launches.
Mapped Tech, Procurement, and Vendor Management personas.
Focused on GICs, GCCs, Captives, and Fortune 500s.

outcomes

Meeting Target

70+ leads

Campaign run

120 days

Reply rate

6-7/mo

Pipeline built

3-4x resp

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