QShala

EdTech

Seed

India

Outbound OS

Refined ICP for repeatable lead generation

Identified highest-converting industries, company sizes, and HR personas for an engagement company.

the starting point

Marketing efforts lacked repeatability.
ICP was broad across industries and employee ranges.
Needed a sharper path to monthly lead consistency.

what we did

Tested multiple industries and employee bands.
Identified IT as strongest-fit segment.
Found 200-500 employee companies had best traction.
Validated HR managers and heads as top personas.
Recommended cold calling for stronger conversations.

outcomes

Meeting Target

14 mtgs

Campaign run

90 days

Reply rate

37% conn

Pipeline built

8.5% resp

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