GTM for Conversation Intelligence Platform
Rafiki is a modern Conversation and Revenue Intelligence Platform that analyzes sales conversations to provide actionable insights. Rafiki records your sales calls, transcribes and analyzes the calls to deliver truth and clarity about your deals, your market and your team’s engagement levels.
Having done well in India, Rafiki wanted to expand to the US market. Being a relatively new product, they had little to no presence in the conversational intelligence space. So, they needed to find their ICP and product market fit for the US market. Additionally, they faced huge challenges from established competitors who were well entrenched in the market.
The Leadle team:
Leadle consistently delivered in not one but two aspects of the scope of work:
The Leadle team consistently delivered in all aspects of the scope of work. We reached out to over 2000 prospects through all 3 channels with Linkedin giving the most traction of which 12% were converted into meetings.