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GCC
Outbound OS
Validated consulting-led outbound across GCC
Repositioned outreach around regional market insight instead of service selling.
the starting point
Consulting services had no fixed demo or single pain point.
Needed to identify the right enterprise buyers in non-tech sectors.
Messaging had to speak to CTO and CFO priorities in GCC.
what we did
Defined a tight ICP across UAE and KSA enterprises.
Segmented finance and technology personas.
Tested LinkedIn, Email, and warm calling.
Shifted messaging from services to market intelligence.
Used a GCC Tech Trends Report to create insight-led conversations.
outcomes
Meeting Target
31 leads
Campaign run
150 days
Reply rate
303 replies
Pipeline built
Insight GTM
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