A technology company with 16 years in the market had primarily relied on referrals and partnerships for customer acquisition.
Primary ICP: CTOs and Tech Leaders in India-based tech startups
Channels Used: LinkedIn, Email, and Warm Calling
Leadle partnered with the client to design a systemized, data-driven outbound framework over a 3-week build phase. The approach included:
High-volume targeting of CTOs and Tech Leaders across industries to understand product resonance and identify patterns.
Focused industry outreach to Manufacturing, Banking, and IT sectors.
Signal-based targeting experiments leveraging areas with high data volume, such as IoT, Industry 4.0, and multi-entity organizations.
Persona experiments targeting sales, marketing, and RevOps roles to validate messaging and outreach approach.
Over the 90-day campaign, the team tested multiple channels, experimented with messaging for different personas, and tracked engagement signals to optimize targeting.
Validated Value Proposition: Campaign insights confirmed that the problem assumptions resonated with the target audience.
Confirmed Product–Market Fit: The outreach demonstrated that the product met the needs of the identified ICP.
Pipeline Generation: Over 90 days, the campaign generated 11 qualified leads, ensuring a steady flow of meaningful opportunities.
System Handover: After the campaign, the outbound systems and execution frameworks were fully transferred to the client’s team to manage internally, creating a sustainable and scalable outbound function.
Outbound success is more than just execution; it relies on signal-driven targeting, persona experiments, and iterative learning.
Even established companies benefit from structured frameworks to scale outbound beyond referrals and partnerships.
Knowledge transfer ensures long-term self-sufficiency, enabling clients to continue outbound growth independently.
