Uptown (The Einfach Group)

The Uptown Law Firm is a real estate law firm based in South Carolina that specializes in complying with the state's strict UPL regulations. The firm provides end-to-end services from title search to funding and has a team of highly qualified and experienced paralegal staff.

The Uptown Law Firm was facing a challenge  in acquiring new customers in the US  in a consistent and reliable manner. In an attempt to overcome this challenge, the firm had tried to hire lead generation staff but struggled to find individuals with the necessary skill set to meet their needs.

To address Uptown's challenge, Leadle Consulting was engaged to overcome its lead generation strategy. Leadle set up a data-driven process that utilized multiple channels, including LinkedIn and email, to generate a reliable and consistent source of new leads every month. With a keen understanding of Uptown's unique value proposition to their ideal customer base, Leadle was able to generate positive responses and set up appointments with qualified leads.

Further, Uptown Law Firm was able to convert a couple of the appointments set up by Leadle into paying customers within two months. The successful engagement lasted for two quarters after which, Uptown and Leadle mutually agreed that the process was mature enough to be executed internally, to reduce the cost of customer acquisition, ultimately increasing Uptown's bottom line.

By setting up and executing a dedicated and targeted outbound campaign through this partnership, Uptown Law Firm was able to focus on delivering top-notch legal services while enjoying a steady stream of new customers. This partnership was a testament to the importance of collaboration and innovation in overcoming business challenges.

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