Truscholar

EdTech

Seed

India

Outbound OS

Built a high-conversion outbound channel

Helped TruScholar move beyond referrals using LinkedIn-led outbound for institutions.

the starting point

Sales came mainly from referrals and feet-on-street activity.
The client wanted an outbound revenue channel.
Target market was educational institutions in India.

what we did

Built a LinkedIn-only lead generation campaign.
Targeted heads of institutions and mid-management roles.
Optimized message conversion through LinkedIn.
Focused on meeting generation from qualified leads.

outcomes

Meeting Target

101 mtgs

Campaign run

170 days

Reply rate

211 leads

Pipeline built

37% conv

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