Trustt

FinTech

Series A

APAC

Outbound OS

Built a scalable outbound engine across APAC

Helped Trustt move beyond referrals with persona-led campaigns aligned to market events.

the starting point

Outbound process was not well established.
Growth relied heavily on referrals in India.
The client wanted APAC expansion with sharper ICP alignment.

what we did

Built LinkedIn and Email outbound motion.
Aligned outreach with events and conferences.
Created persona-specific value propositions.
Consolidated services into one digital lending narrative.
Developed repeatable regional playbooks.

outcomes

Meeting Target

17 mtgs

Campaign run

108 days

Reply rate

32 leads

Pipeline built

APAC GTM

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