Wordsworth

SaaS

Pre-seed

USA

Outbound OS

Used outbound discovery to uncover AEC fit

Helped an early-stage company pivot from e-commerce to AEC through micro GTM sprints.

the starting point

Initial e-commerce outbound reached the right people but did not create urgency.
The product was not resonating with e-commerce buyers.
The client needed a clean decision on whether to pivot.

what we did

Ran signal-led outbound tests.
Tested multiple AEC segments through micro GTM sprints.
Killed weak segments quickly.
Validated HVAC as the strongest pull.
Layered ABM across end users, stakeholders, and decision-makers.

outcomes

Meeting Target

HVAC fit

Campaign run

362 accts

Reply rate

8-9 convos

Pipeline built

ABM live

Have a similar challenge?

30 minutes with a founder. Let's see if we can help.

Start a conversation →See other case studies →