Zceppa

SaaS

Seed

India

Founder on Call

Found PMF in organized healthcare segments

Helped Zceppa pivot from fragmented markets to diagnostics, clinics, and hospitals.

the starting point

Lead targets were met but deals were not closing.
The original sector was unorganized.
Data availability made cold calling difficult.

what we did

Shifted focus toward diagnostics.
Expanded into clinic chains and hospitals.
Refined positioning for organized healthcare segments.
Used discovery, engagement, and experience campaigns.
Supported long-term scaling and internal team growth.

outcomes

Wedge personas defined

100 mtgs

Assumptions stated

400 days

Validation cadence

217 leads

Test plan delivered

HC PMF

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